A bold new identity for a construction company built on professionalism, quality and trust.
Foxstone Construction is a newly established, premium construction and property management company based in South Dublin. With over 40 years of combined experience, the founders wanted a brand identity that would instantly communicate their professionalism, quality, and ambition.
Client: Foxstone Construction
Sector: Construction
Services I provided:
Brand Discovery & Strategy
Logo Design & Visual Identity
Graphic Design
Brand Style Guidelines
The Challenge
Foxstone wanted to launch into the market with a strong first impression, but the construction space is crowded, and most competitors use generic, predictable branding. We needed to create a logo and visual identity that stood apart. One that felt premium, trustworthy, and confident, appealing to homeowners in South Dublin.
The Solution:
The new identity draws inspiration from Foxrock’s heritage, a leafy suburb originally named after the foxes that once roamed the area. The logo features a simplified fox head silhouette, representing agility, intelligence, and adaptability, qualities that align with Foxstone’s approach and values.
This fox symbol is paired with strong contemporary typography and a modern colour palette. Together, they create a bold, clean, and distinctive visual foundation. The identity works across web, signage, print and digital, delivering clarity and instant recognition.
The result
Foxstone now has a premium brand identity that stands out in the construction industry. It’s confident, memorable, and reflects the quality and professionalism the founders deliver. The visual identity positions Foxstone to make a strong impact from day one — building trust and elevating how the business is perceived in the minds of potential customers.
