Branding a New Real Estate Business with Confidence and Clarity
John O’Sullivan knows property. After years of working in large corporate firms, he set out to start his own real estate consultancy focused on one thing: offering honest, personal, expert advice to people buying or selling homes in South Dublin.
But when you're going out on your own in a competitive market, expertise alone isn’t enough. You need a brand that people trust at first glance — and remember later on. That’s where I came in.
Website: www.josp.ie
Client: John O'Sullivan Property Consultants
Sector: Real Estate
Services I provided:
• Brand Discovery & Strategy
• Logo Design & Visual Identity
• Copywriting & Messaging
• Tagline Development
• Website Design (UI & UX)
• Brand Style Guidelines
The Challenge: Standing out in a competitive industry
John had the knowledge and reputation. What he didn’t have was a brand identity or online presence to match.
We had to solve three key problems:
He looked like everyone else.
The real estate world is full of cookie-cutter logos and safe, corporate branding. John wanted something different — but still professional.He was new.
Starting from scratch meant he had to build credibility fast. His brand had to do some heavy lifting from day one.He needed a website that worked.
Not just a brochure — a proper site that showed his services, built trust, and helped people get in touch.
The Solution: A brand that inspires confidence & trust
I started with a deep dive into John’s goals, values, and ideal clients. Through honest conversations, we uncovered what really set him apart: a calm, knowledgeable presence in an industry where clients often feel overwhelmed. That became the heart of the brand.
A meaningful logo & visual identity rooted in guidance & local expertise
The logo design is inspired by a compass, symbolising guidance, direction, and expertise in navigating the property market. The initials “JOS” are subtly woven into the design, creating a recognisable and personal emblem.
A subtle nod to locality
The compass subtly points southeast—representing the specific area of Dublin where John operates, reinforcing local expertise and precision.
A professional & approachable visual identity
The colour palette and typography were carefully chosen to reflect trust, professionalism, and warmth, ensuring the brand appeals to clients looking for personalised and knowledgeable real estate advice.
A website designed for a seamless client experience
A user-friendly website was essential for showcasing John’s services and attracting new clients. The process included:
Competitor Research: Identifying opportunities to differentiate John from similar firms.
Information Architecture & Copywriting: Structuring the website for intuitive navigation and crafting compelling messaging.
Wireframing & Prototyping: Creating a seamless, engaging, and visually appealing digital experience.
High-Fidelity UI Design: Bringing it all together into a professional, cohesive online presence.
The Result:
John now has a confident, professional brand that’s already making an impact. People in the industry have taken notice — and more importantly, so have his clients.
In John’s words
“Barry asked me questions I’d never thought about before. My original vision was quite traditional, but he opened my eyes to other possibilities. What we landed on is something I’m proud of — it stands out and feels like me.”
“I’ve worked with plenty of designers in corporate firms, but going out on my own was a completely different experience. Barry helped me not just define my brand, but think ahead to what I’d need next — before I even realised it myself.”
John O’Sullivan,
Managing Director,
John O’Sullivan Property Consultants
