The real answer is that it depends, and not in a way designed to dodge the question. A quick logo from a freelancer, a strategy-led brand for a growing business and a national agency repositioning a large company are completely different jobs. Most people asking about price are really unsure what branding includes, so let's start there.
A logo isn't a brand
A logo is the mark. A brand is the strategy, identity, messaging and the way your business shows up everywhere your customers see it. You can buy a logo on its own, and sometimes that's all you need. But if you're launching, growing or changing direction, the logo is usually the smallest part of the job. If you're not sure which one you need, my guide to logo, brand or rebrand will help.
The price range in Ireland
From 20 years of working in branding, design and marketing here, this is roughly how the Irish market breaks down:
- DIY tools and logo generators: from €50 to €100
- Freelancers and basic logo packages: from €500 to €5,000+
- Professional brand strategy and identity: from €5,000 to €15,000+
- Comprehensive rebrands: from €20,000 to €50,000+
- Large agencies and enterprise brands: from €50,000 to €500,000+
These are starting points and broad bands, not quotes. Where a project lands within them depends on the things below.
Why the range is so wide
- How deep the strategy goes. Research, positioning and messaging take time, and they're what make the design work commercially.
- What needs designing. One logo file is quick. A full suite with stacked, icon and mono versions, guidelines, stationery, signage, a website and social templates is a much bigger job.
- How complex the business is. A sole trader with a clear audience needs less groundwork than a business with history, several services and a crowded market.
- Where you are. Launching, growing and repositioning each need a different level of thinking.
- The experience behind the work. You're paying for judgement as much as drawing: knowing what to leave out, and why.
Cheap branding usually means paying twice
The logo is rarely the expensive part. Signs, vans, boards, uniforms, a website and print all get built around it. If a cheap brand leaves you with a weak message, an inconsistent look and customers who aren't sure what you do, you end up replacing all of that later. That's why it's worth spending properly on the thing everything else sits on, even if you start small with the rest.
What good branding should do
- Make your message clear in a few seconds
- Set you apart from competitors
- Build trust before you've met someone
- Let you charge what your work is worth
- Make your marketing, sales and hiring easier
What you should get for your money
Whatever you spend, check that you'll get:
- Every version you'll need: primary, stacked, icon, colour, reversed and mono
- Files for print and screen: SVG, PDF, EPS and PNG
- Exact colour values for print and digital, and the fonts named
- Simple guidelines you can hand to any printer or developer
- The copyright, in writing, once you've paid
Questions to ask before you spend
Ask any designer what their process looks like, what's included, how concepts and revisions work, and how they'll know the work has done its job. A good partner will answer clearly. If the answers are vague, so is the work likely to be.
And swap "how much does branding cost?" for a better question: what do we want this brand to achieve, and how much strategy and support do we need to get there?
How I price my work
I don't publish a price list, because two projects are rarely the same. Instead, we have a short call about where your business is and what you need, and then I quote one fixed price for each stage, so you know exactly what you're paying before anything starts. If you only need a logo or a light refresh, I'll tell you.
Not sure what you need yet? Ask for a free brand review. I'll look at your brand and email you the three things I'd fix first. Or see how I approach logo design.