Building a Brand for a Financial Recruitment Firm
When Camden Recruitment Partners was preparing to launch, they knew the financial recruitment space in Dublin was already crowded. They didn’t just want to compete, they wanted to stand out as a professional, people-first firm that top-tier candidates and institutions could trust.
That meant building a brand from the ground up, one that reflected both their credibility in finance and their personal, human approach to recruitment.
That’s where I came in.
Client: Camden Recruitment Partners
Sector: Financial Recruitment
Services I provided:
Brand Discovery & Strategy
Logo Design
Visual Identity System
Copywriting & Messaging
Brand Style Guidelines
Marketing Design Assets
The Challenge:
Camden had no existing brand. They wanted to raise their profile in a busy market — but not by shouting louder.
They needed help defining:
Who they were and how they wanted to be seen
They knew what made them good recruiters, but hadn’t yet translated that into a clear brand personality or voice.How to look different in a serious, buttoned-up industry
Finance is full of blue logos and corporate clichés. They wanted something more distinctive — still professional, but not stuffy.How to bring it all to life visually
From logo to colour, typography to messaging, they needed a complete identity system that could grow with them and work across digital, print, and beyond.
The Solution:
I started with a discovery sessions to get to the heart of who Camden was and what made them different.
What emerged was a clear picture of a boutique firm that prides itself on strong relationships, deep sector knowledge, and a high standard of personal service. They weren’t just filling roles — they were building long-term partnerships.
That insight became the foundation for everything that followed.
What I delivered
A logo that reflects connection
The logo mark is built around two interlinked shapes — a subtle nod to partnership and collaboration. It’s confident, simple, and works across all sizes and formats.
A visual identity that feels sharp and human
The colour palette balances trust and warmth — professional without being cold. The typography is modern and clean, designed to be just as effective in a corporate report as it is on a mobile screen.
Messaging that communicates clearly
We developed a tone of voice and tagline that matched the Camden ethos: approachable, focused, and smart. The messaging strikes the balance between credibility and connection.
A full brand toolkit
From business cards to LinkedIn graphics to website assets, I created a cohesive identity system and style guide so the brand could be rolled out consistently across every touchpoint.
The result
Camden launched with a brand that didn’t just look good — it gave them a clear identity in a competitive market. The new visual identity helped them win trust early and project confidence from day one.
In his words:
“Barry is an extremely creative designer. His brand identity work hit the mark and provided great results for our business. I highly recommend him for any brand design related projects.”
Mark Stephens,
Director, Camden Recruitment Partners
