Branding that finally reflects the business you’ve built.
I design strategy-led brand identities that build trust instantly, set you apart from competitors, and give your business the credibility it deserves. Every project begins with strategy, because good design without a clear foundation is just decoration.
Your business is better than your branding suggests.
THE PROBLEM
Maybe your logo feels outdated. Maybe your messaging is unclear or inconsistent. Maybe you’re embarrassed to send people to your website or hand over your business card.
Here’s the issue: if your branding doesn’t reflect the quality of your business, people will assume your service doesn’t either.
Every day you operate with the wrong brand, you’re leaving trust, and revenue on the table.
Brand Strategy & Identity Design is how we close that gap.
When your branding finally reflects the business you’ve built,
Everything changes.
You feel confident sharing your brand
Send people to your website, hand over your card, post on social, without cringing.
Sales conversations get easier
Prospects arrive pre-sold on the quality of your work.
Customers trust you faster
Your brand earns credibility before you’ve said a word.
Your marketing delivers more ROI
Strong brand identity amplifies every pound you spend on marketing.
You look distinct from competitors
You stop blending in and start being the obvious choice for the right clients.
You attract higher-value clients
A premium brand attracts clients who value quality, not price.
Your brand becomes a signal of quality, before you say a word.
HOW I WORK
Strategy first. Design with purpose. Built to scale.
Every identity project begins with strategy. That’s not an upsell, it’s how good design works. Before I open a design tool, I need to understand your business, your market, your customers’ real decision drivers, and what makes you genuinely different.
1. DEFINE - Strategy Before Design
Before a single visual decision is made, we establish the strategic foundation your brand will be built on your positioning, your audience’s real motivations, and the one thing you need to own in their minds.
2. DESIGN - Strategy Made Visual
Strategy comes to life visually. Every design choice is made to do a specific job: build trust with the right people, create distance from competitors, and communicate value before a word is read.
3. DELIVER - A Complete Brand System
Launching your brand is a business event, not a creative handoff. What you receive isn’t just files. It’s a brand system built to scale, with everything you need to launch confidently.
3. SUPPORT - Staying Consistent as You Grow
After launch, I stay close as a creative partner to extend the brand into new campaigns, channels, and materials as your business evolves.
A strong identity only happens when strategy leads the way.
What you walk away with.
STRATEGY DELIVERABLES
The foundation every great brand is built on.
✔ Brand Purpose & Vision
→ why you exist and where you’re going
✔ Audience & Competitor Insights
→ your market and customers’ real decision drivers
✔ Brand Positioning & Differentiation
→ the one thing you need to own in their minds
✔ Messaging Framework & Story
→ the words that make the right people feel understood
✔ Tagline & Voice Direction
→ how you sound across every channel
IDENTITY DELIVERABLES
A complete brand system, not just a logo.
✔ Primary & Secondary Logos
→ instant recognition across all platforms
✔ Colour Palette & Typography
→ consistency and visual personality
✔ Shapes, Patterns & Graphic Language
→ depth and distinction across touchpoints
✔ Image & Art Direction
→ photography that feels authentically you
✔ Brand Guidelines
→ keeps your brand consistent as you grow
✔ Launch Assets
→ social templates, stationery, signage, ready for rollout
Everything you need to launch with confidence and scale with consistency. Strategy and identity delivered together as a single, integrated project, because one without the other is only half a brand
IS THIS RIGHT FOR YOU?
Designed for ambitious businesses ready to move forward.
This is right for you if:
Your brand no longer reflects who you are or the quality of what you do
You’re rebranding to reflect your growth
You’re entering a more competitive market
Your existing visuals feel generic, inconsistent, or out of touch
You want your marketing to deliver more return on investment
You want to attract higher-value clients who aren’t just shopping on price
Not ideal for businesses searching for the cheapest logo or a quick fix.
Ready to build a brand that earns trust and attracts the right clients?
Book a Discovery Call. We’ll talk through where your brand currently stands, what it needs to do better, and what a strategy-led identity project would look like for your business.